Field notes

The playbook.

What we're learning running content, ads, websites, and software for real businesses — written down so you can use it.

Lead Gen5 min readJuly 14, 2026

What should a car lead actually cost in 2026?

Most dealers overpay for leads without knowing it. Here's what drives cost per lead on Meta and TikTok — and the levers that pull it down.

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BLU Studio6 min readJuly 14, 2026

Cars with better photos sell faster. Here's the playbook.

Time-to-line, pre-photos vs. finals, background removal, and 360 spins — how a real dealership photo operation works in 2026.

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Production5 min readJuly 14, 2026

Video marketing for aesthetic clinics: look as premium as your work

Patients judge a clinic by its content before they ever call. How med-spas and aesthetic practices build trust on camera.

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